LALIGA Business School is the official education program directly developed by the LALIGA Education Department, pioneering a global model for sports and entertainment industry education. Created and led by sports and entertainment industry professionals, we pass on 90 years of LALIGA resources and expertise to future decision-makers worldwide.
Through education, we actively promote professionalization and career advancement in the sports and entertainment industry, contributing to global development.
LALIGA's position in Spain's sports & entertainment economy and the international scale of the Business School.
Contribution of the sports & entertainment industry to Spain's national economy.
Employment directly driven by LALIGA and its ecosystem.
Cumulative students from 2020/21 to 2024/25 academic years.
Current students come from 35 different countries and regions worldwide.
9 months of study + internship, weekend classes, campus located at LALIGA HQ, taught in English and Spanish.
Management direction for the sports and entertainment industry, training future decision-makers.
Master global sports brand marketing strategy and execution.
Explore AI applications and innovation in the sports industry.
Focus on football fitness science, training methods and rehabilitation management.
Deep dive into sports sponsorship, brand activation and marketing management.
Legal framework, contract management and compliance practice in the sports industry.
Coaching methods, match analysis and team management in football.
Full-process management of major stadium operations and event organization.
Short-term executive courses for sports industry professionals, plus custom programs co-developed with top international sports institutions.
We are the first educational institution to create custom programs for active athletes, working closely with the Spanish Professional Footballers' Association (AFE) and the Association of Tennis Professionals (ATP).
Co-designing curriculum with top global sports institutions, universities and commercial partners.
LALIGA clubs, European Leagues, Liga F Women's Football League and more.
Royal Spanish Football Federation, sports ministries and tourism departments from multiple countries.
University of Colombia, University of Miami, James Cook University, Hong Kong Metropolitan University and more.
Netflix, Microsoft, Amazon, Ogilvy, DAZN, EA Sports, TikTok, PUMA, NBA, UFC and more.
A 7-day immersive Spanish football culture experience, bringing the classroom to Madrid, Bernabéu, Metropolitano and LALIGA HQ.
Fee includes airport transfers, internal transport, accommodation, lunch & breakfast, courses and activities; only airfare and insurance are excluded.
Co-designed with partners to deliver the best learning experience.
8 master programs · Executive courses · LALIGA Week — contact our China course liaison.
